Privacy Policy

We are SMBH FZCO (“Company”), registered in the IFZA Dubai area within Dubai Silicon Oasis, Dubai, UAE. This document describes how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us in the event you have a complaint.

Your Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

Collection of Personal Information

When visiting SMBH FZCO websites including lifeacademy.com, courses.lifeacademy.com, life-academy.com, the IP address used to access the site will be logged along with the dates and times of access. This information is purely used to analyse trends, administer the site, track users movement and gather broad demographic information for internal use. Most importantly, any recorded IP addresses are not linked to personally identifiable information.

Sharing of information

We can share information with the following parties:
  • Service providers and other partners – we transfer information to service providers (processors), and other partners who globally support our business, such as providing technical infrastructure services, analysing how our Services are used such as measuring the effectiveness of ads and services, providing client service and support, client on-boarding, client identity verification, including PEPs and sanctions, conducting marketing communications and design, services related to our website management, services related to software and business development services.
  • Measurement and Analytics Services – partners who use our analytics services like Google Analytics (Non-Personally Identifiable Information Only). We do not share information that personally identifies you (personally identifiable information is information like name or email address that can by itself be used to contact you or identifies who you are) with advertising, measurement or analytics partners.

Links to third party Websites

We have included links on this site for your use and reference. We are not responsible for the privacy policies on these websites. You should be aware that the privacy policies of these sites may differ from our own.

Changes to this Privacy Statement

The contents of this statement may be altered at any time, at our discretion.

If you have any questions regarding the privacy policy please send us a contact request through our contact form on the Website.

Effective immediately on 04 April 2023.