Privacy Policy

We are SMBH FZCO (“Company”), registered in the IFZA Dubai area within Dubai Silicon Oasis, Dubai, UAE. This document describes how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us in the event you have a complaint.

By using our services, you declare that you are the subject of the personal data provided to the Company, and that the personal data provided is current. Also, you voluntarily provide your consent to the Company for the automated and non-automated processing of your personal data. In particular, the processing could represent, but not limited to, the following personal data: last name, first name, patronymic (if any), date of birth, identification number, identification document number, email address, contact phone number, other data entered in the fields completed registration forms or provided upon registration.


1. Your Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.


When visiting SMBH FZCO websites including lifeacademy.com, courses.lifeacademy.com, life-academy.com, the IP address used to access the site will be logged along with the dates and times of access. This information is purely used to analyse trends, administer the site, track users movement and gather broad demographic information for internal use. Most importantly, any recorded IP addresses are not linked to personally identifiable information.

You agree that, as part of the processing of your personal data, the Company has the right to collect, record, systematize, accumulate, use, extract, provide, distribute, transfer, store, change, clarify (update), depersonalize, block, delete, destruction of personal data provided by you for the purposes of:

  • creating your personal electronic account;
  • providing you with the Company services you ordered;
  • implementation of communications;
  • carrying out marketing and advertising activities.

The Company takes all necessary legal, organizational and technical measures to protect personal data from unauthorized or accidental access, destruction, modification, blocking, copying, distribution of personal data, as well as other unlawful actions.

Your consent to the processing of personal data is provided in accordance with the requirements of the legislation on the protection of personal data, is valid for the purposes specified therein, and can be withdrawn at any time without giving reasons.

3. Sharing of information

We can share information with the following parties:

Service providers and other partners – we transfer information to service providers (processors), and other partners who globally support our business, such as providing technical infrastructure services, analysing how our Services are used such as measuring the effectiveness of ads and services, providing client service and support, client on-boarding, client identity verification, including PEPs and sanctions, conducting marketing communications and design, services related to our website management, services related to software and business development services.

Measurement and Analytics Services – partners who use our analytics services like Google Analytics (Non-Personally Identifiable Information Only). We do not share information that personally identifies you (personally identifiable information is information like name or email address that can by itself be used to contact you or identifies who you are) with advertising, measurement or analytics partners.

4. Links to third party Websites

We have included links on this site for your use and reference. We are not responsible for the privacy policies on these websites. You should be aware that the privacy policies of these sites may differ from our own.


The contents of this statement may be altered at any time, at our discretion.

If you have any questions regarding the privacy policy please send us a contact request through our contact form on the Website.

Effective immediately on 04 April 2023.